HOW TO ENSURE THAT YOUR CUSTOMERS STAY

The following story about a graphic design firm we work with should help demonstrate the power of this approach very well. This firm loves providing its customers with little “extras” and “perks,” they’re
always on time, and they supply a chocolate with every invoice. One of their customers left them for a “cheaper” designer, but soon came back because they were so much better off working with this firm. What’s cheap is often expensive, and what’s “expensive” is often good value.

These designers are excellent about getting things done to specification, and they always deliver before they say they will. What better way is there to ensure customer loyalty? There is nothing more powerful than simply appreciating people and making them feel valued.

A business can really build trust and loyalty when it remains pleasant to deal with at all times, not just when somebody is buying something or paying a bill. You have to be there through thick and thin to attain the levels of trust and loyalty established by clients of ours using the Synergy Referral System [SRS]. It’s simple: Keep serving your customers after “the sale,” even when there’s very little potential for repeat business. No matter what, you want them to be happy. Remember that every customer you serve is connected to other potential customers. You’ll want to keep a fresh, positive impression of yourself in existing customers’ minds if you hope to receive referrals from them. The better you serve your customers, the better they will serve you, by returning to deal with you time after time, and by bringing their friends, family, coworkers and neighbors with them.

Here’s a useful exercise: Think of five simple, inexpensive things you could do for your clients to increase their satisfaction and show them how much you care. Then, implement one of your ideas – TODAY! Don’t spend a ton of money, but make sure that any action undertaken is highly valuable to your clients. Whether it’s sending out an “Important Dates to Remember” sheet, or providing a relevant and informative tip in this month’s statement, your clients will appreciate any effort you
make to better serve and care for them.

But the launch could cause alarm in the West because of fears the technology could be used to make a long-range missile, possibly with a nuclear warhead, our correspondent says.