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Tax breaks on one side, outsourcing benefits on the other. Right now, the scales are titled towards outsourcing. US President Barack Obama’s recent statement about ending tax breaks for corporations that ship jobs overseas has created a furore in outsourcing countries. In this frenzied debate being played out in the media, the irony is that [...]
The following story about a graphic design firm we work with should help demonstrate the power of this approach very well. This firm loves providing its customers with little “extras” and “perks,” they’re always on time, and they supply a chocolate with every invoice. One of their customers left them for a “cheaper” designer, but [...]
